Doritos Brand Partners With The It Gets Better Project To Introduce “Doritos Rainbows,” Celebrating And Supporting The LGBT Community, And Inspiring All Consumers To Be #BoldandBetter

Available for a limited time to consumers who donate online at www.ItGetsBetter.org Doritos brand sponsors Dallas Pride on Sept. 20 to celebrate product launch

Click here for information about why believers should be looking up.

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Days of Lot

“And as it was in the days of NoeStrongs 3575: Noe, no´-eh; of Hebrew origin (H5146); Noe, (i.e. Noach), a patriarch: — Noe., so shall it be also in the days of the Son of man. They did eat, they drank, they married wives, they were given in marriage, until the day that Noe entered into the ark, and the flood came, and destroyed them all. LikewiseStrongs 3668: homoios, hom-oy´-oce; adverb from 3664; similarly: — likewise, so. also as it was in the days of LotStrongs 3091: Lot, lote; of Hebrew origin (H3876); Lot, a patriarch: — Lot.; they did eat, they drank, they bought, they sold, they planted, they builded. But the same day that Lot went out of Sodom it rained fire and brimstone from heaven, and destroyed them all. Even thusStrongs 5024: tauta, tow-tah´; neuter plural of 3588 and 846 as adverb; in the same way: — even thus, (manner) like, so. shall it be in the day when the Son of man is revealedStrongs 601: apokalupto, ap-ok-al-oop´-to; from 575 and 2572; to take off the cover, i.e. disclose: — reveal..”
Luke 17:26-30

“For this cause God gave them up unto vile affections: for even their women did change the natural use into that which is against nature:”
Romans 1:26


PLANO, Texas – The Doritos brand, in partnership with the It Gets Better Project, today announced a new, limited-edition product to celebrate and support the lesbian, gay, bisexual and transgender (LGBT) community in the boldest, most colorful way possible. Introducing Doritos Rainbows chips, the first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag. The new product is available exclusively to consumers who donate to the It Gets Better Project, an organization that seeks to provide hope to LGBT young people and inspire the changes to make the world a better place for them.
Starting today, consumers who donate $10 or more in support of the It Gets Better Project through www.ItGetsBetter.org/DoritosRainbows will be mailed a bag of Doritos Rainbows chips, while supplies last. The goal is to raise funds for the It Gets Better Project and the important work the organization does in support of LGBT youth around the world. Upon making their donations, consumers are encouraged to share messages of hope and inspiration using #BoldandBetter. For more details, visit www.ItGetsBetter.org/DoritosRainbows.

“Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest,” said Ram Krishnan, chief marketing officer, Frito-Lay. “With Doritos Rainbows chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”

The It Gets Better Project began in September 2010, when activist Dan Savage created a YouTube video with his partner Terry Miller to inspire hope for young people facing harassment. In response to a number of students taking their own lives after being bullied in school, they wanted to create a personal way for supporters everywhere to tell LGBT youth that, yes, it does indeed get better. Five years later, the It Gets Better Project has turned into a worldwide movement, inspiring more than 60,000 user-created videos viewed more than 60 million times. To date, the project has received submissions from celebrities, organizations, activists, politicians and media personalities.

“We’re honored to partner with the Doritos brand to celebrate the momentous progress that has been made toward equal rights for the LGBT community in this country. By utilizing the incredible reach that Doritos has throughout the world, we can give hope to the LGBT young people who need it the most. There is so much more work to be done, and together, we will inspire the LGBT community and its allies to continue the fight and embrace who they are by living a #BoldandBetter life,” said Brett Peters, communications director, It Gets Better Project.

Doritos Rainbows chips will take center stage at this year’s Dallas Pride as part of the Doritos brand’s first-ever sponsorship of the annual event, set to take place on Sunday, Sept. 20, 2015. While visiting the Doritos-branded booth at Dallas Pride, attendees can pledge their support to the It Gets Better Project and receive a bag of Doritos Rainbows chips, while supplies last. Guests also can capture their experiences at a photo and video booth, sharing their unique content using #BoldAndBetter. In partnership with PepsiCo’s EQUAL employee resource group, the Doritos brand also will participate in this year’s Dallas Pride parade with a float made up of PepsiCo/Frito-Lay associates and their families.

Doritos is one of the flagship brands from PepsiCo’s Frito-Lay division. PepsiCo has long been a supporter of diversity and inclusion, recognizing that each and every PepsiCo associate brings something unique to the table. For years, PepsiCo has earned the top score of 100 percent on the Human Rights Campaign’s Corporate Equality Index, a national benchmarking tool of corporate policies and practices pertinent to LGBT employees, as one of the “Best Places to Work.”

About Doritos
Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the Doritos brand, visit its website at www.doritos.com.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

About It Gets Better Project

Founded in 2010 by Dan Savage and Terry Miller, the It Gets Better Project is a 501(c)(3) nonprofit organization that uses all forms of media and engagement to reach LGBT youth worldwide in order to provide critical support and hope that life indeed gets better. Through the organization’s messages of hope, international resources and guidance, collaboration and mouthpiece in the media, the It Gets Better Project strives to continuously make life better for LGBT youth. To date, more than 50,000 inspirational videos have been uploaded in support of It Gets Better and the LGBT community, including support from President Obama and 500,000 others who have actively taken the pledge to spread It Gets Better’s messages of hope and speak up against intolerance. The Project has expanded its support of LGBT youth on both a national and global scale, serving as a resource on policy and legal matters. The It Gets Better Project is resolute in its mission to make the lives of LGBT youth, simply put, better. Connect with the It Gets Better Project:

  1. Etzel, 25 September, 2015

    It was not long ago that Burger King Came out with a “gay pride whopper” And before that PepsiCo/Frito-La Started to support the “gay olympics” so a homo-frito “(as disgusting as it sounds) was just a matter of time. Pepsi changed it’s logo to resemble the Logo of the Obamanation campaign, so we should expect any product from PepsiCo/Frito-La to support the destruction of Biblical Marriage!

    If you really want to be #BoldandBetter

    Then take a lesson from the Apostles:

    Acts 4:13 Now when they saw the boldness of Peter and John, and perceived that they were unlearned and ignorant men, they marvelled; and they took knowledge of them, that they had been with Jesus.

    Acts 13:46 Then Paul and Barnabas waxed bold, and said, It was necessary that the word of God should first have been spoken to you: but seeing ye put it from you, and judge yourselves unworthy of everlasting life, lo, we turn to the Gentiles.

    Acts 4:29 And now, Lord, behold their threatenings: and grant unto thy servants, that with all boldness they may speak thy word,

    1 Thess 2:2 But even after that we had suffered before, and were shamefully entreated, as ye know, at Philippi, we were bold in our God to speak unto you the gospel of God with much contention.

    Prov 28:1 ¶ The wicked flee when no man pursueth: but the righteous are bold as a lion.

    Rom 10:20 But Esaias is very bold, and saith, I was found of them that sought me not; I was made manifest unto them that asked not after me.

    Phil 1:20 According to my earnest expectation and my hope, that in nothing I shall be ashamed, but that with all boldness, as always, so now also Christ shall be magnified in my body, whether it be by life, or by death.

    1 John 4:17 ¶ Herein is our love made perfect, that we may have boldness in the day of judgment: because as he is, so are we in this world.

    Ps 118:8 It is better to trust in the LORD than to put confidence in man.
    Ps 118:9 It is better to trust in the LORD than to put confidence in princes.

    Heb 7:19 For the law made nothing perfect, but the bringing in of a better hope did; by the which we draw nigh unto God.
    Heb 7:22 By so much was Jesus made a surety of a better testament.
    Heb 8:6 ¶ But now hath he obtained a more excellent ministry, by how much also he is the mediator of a better covenant, which was established upon better promises.

    Also remember the boldness of Stephen the first documented martyr in the book of Acts.

    1 Pet 3:17 For it is better, if the will of God be so, that ye suffer for well doing, than for evil doing.

    It’s the real thing! Not the perversion that Pepsi and it’s employees offer.

    2 Pet 2:21 For it had been better for them not to have known the way of righteousness, than, after they have known it, to turn from the holy commandment delivered unto them.

    Our purpose in these last days is shown in the true Boldness of proclaiming the Gospel of Jesus Christ and a much better life both here on earth and eternally!

    Eph 3:9 And to make all men see what is the fellowship of the mystery, which from the beginning of the world hath been hid in God, who created all things by Jesus Christ:
    Eph 3:10 To the intent that now unto the principalities and powers in heavenly places might be known by the church the manifold wisdom of God,
    Eph 3:11 According to the eternal purpose which he purposed in Christ Jesus our Lord:
    Eph 3:12 In whom we have boldness and access with confidence by the faith of him.
    Eph 3:13 Wherefore I desire that ye faint not at my tribulations for you, which is your glory.
    Eph 3:14 ¶ For this cause I bow my knees unto the Father of our Lord Jesus Christ,
    Eph 3:15 Of whom the whole family in heaven and earth is named,
    Eph 3:16 That he would grant you, according to the riches of his glory, to be strengthened with might by his Spirit in the inner man;
    Eph 3:17 That Christ may dwell in your hearts by faith; that ye, being rooted and grounded in love,
    Eph 3:18 May be able to comprehend with all saints what is the breadth, and length, and depth, and height;
    Eph 3:19 And to know the love of Christ, which passeth knowledge, that ye might be filled with all the fulness of God.
    Eph 3:20 Now unto him that is able to do exceeding abundantly above all that we ask or think, according to the power that worketh in us,
    Eph 3:21 Unto him be glory in the church by Christ Jesus throughout all ages, world without end. Amen.

    How wonderful the reward, that the BOLDNESS of a true believer in Jesus the Messiah receives, and how much more BETTER, than a bag of chips.

    Heb 6:9 ¶ But, beloved, we are persuaded better things of you, and things that accompany salvation, though we thus speak.

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